Earlier this month, the newly formed trade organization, Organic & Natural Health Association (Organic & Natural) hosted a panel discussion to advance an urgent conversation around defining “natural” at Supply Side West in Las Vegas. “Our first objective as an organization is to push forward and set the standard for natural products, creating transparent and objective criteria for the use of the term ‘natural,’ thereby putting the power of informed choice into consumers’ hands and creating clear differentiation of high quality natural foods, products and services,” said Karen Howard, CEO and executive director, Organic & Natural. “Defining the word ‘natural’ has become a priority for the natural products industry and the process needs to be expedited starting with food and food ingredients. We plan to step in and take swift action where there have been gaps within the industry,” she added. Howard moderated the panel discussion comprised of Organic & Natural board members and industry experts. Todd Harrison, president, Organic & Natural, stressed the need for advocacy, research and support to prevent a barrage of lawsuits. “The industry needs to have an honest policy discussion about evidence-based science and how it should be applied to the nutritional industry,” said Harrison. [...]
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